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Beckham swiftly established himself as United's right-sided midfielder (rather than a right-winger in the style of his predecessor Andrei Kanchelskis) and helped them to win the Premier League title and FA Cup double that season, scoring the winner in the semi-final against Chelsea and also provided the corner that Eric Cantona scored from in the FA Cup Final. Beckham's first title medal had, for a while, looked like it wouldn't be coming that season, as United were still 10 points adrift of leaders Newcastle United at the turn of the new year, but Beckham and his team-mates had overhauled the Tynesiders at the top of the league by mid March and they remained top until the end of the season.

Despite playing regularly (and to a consistently high standard) for Manchester United, Beckham did not break into the England squad before Euro 96.[34]

At the beginning of the 1996–97 season David Beckham was given the number 10 shirt that had most recently been worn by Mark Hughes. On 17 August 1996 (the first day of the Premier League season), Beckham became something of a household name when he scored a spectacular goal in a match against Wimbledon. With United leading 2–0, Beckham noticed that Wimbledon's goalkeeper Neil Sullivan was standing a long way out of his goal, and hit a shot from the halfway line that floated over the goalkeeper and into the net.[35] When Beckham scored his famous goal, he did so in shoes custom-made for Charlie Miller ("Charlie" embroidered on boots), which had been given to Beckham by mistake.[36] In a UK poll conducted by Channel 4 in 2002, the British public voted the goal #18 in the list of the 100 Greatest Sporting Moments.[37] During the 1996–97 season, he became an automatic first-choice player at United helping them to retain the Premier League championship, and being voted PFA Young Player of the Year by his peers.[38]

On 18 May 1997, Eric Cantona retired as a player and left the coveted number 7 shirt free, and with Teddy Sheringham arriving from Tottenham Hotspur as Cantona's successor, Beckham left his number 10 shirt for Sheringham and picked up the number 7 jersey. Some fans had felt the number 7 shirt should be retired after Cantona had himself retired, but the shirt number remains in use to this day (most recently by another England star Michael Owen).

United started the 1997–98 season well but erratic performances in the second half of the season saw United finish second behind Arsenal.[39]

In the 1998–99 season, he was part of the United team that won The Treble of the Premier League, FA Cup and Champions League, a unique feat in English football. There had been speculation that the criticism that he had received after being sent off in the World Cup would lead to him leaving England, but he decided to stay at Manchester United.

To ensure they would win the Premier League title, United needed to win their final league match of the season, at home to Tottenham Hotspur (with reports suggesting that the opposition would allow themselves to be easily beaten to prevent their deadly local rivals Arsenal from retaining the title), but Tottenham took an early lead in the match. Beckham scored the equaliser and United went on to win the match and the league.

Beckham played centre-midfield in United's FA Cup final win over Newcastle United and for the 1999 UEFA Champions League Final against Bayern Munich, since United's first string centre-midfielders Paul Scholes and Roy Keane were suspended for the match. United were losing the match 1–0 at the end of normal time, but won the trophy by scoring two goals in injury time. Both of the goals came from corners taken by Beckham. Those crucial assists, coupled with great performances over the rest of the season, led to him finishing runner up to Rivaldo for 1999's European Footballer of the Year and FIFA World Player of the Year awards.


Beckham in a match against Bristol RoversDespite Beckham's achievements in the 1998–99 season, he was still unpopular among some opposition fans and journalists, and he was criticised after being sent off for a deliberate foul in Manchester United's World Club Championship match against Necaxa. It was suggested in the press that his wife was a bad influence on him, and that it might be in United's interests to sell him,[40] but his manager publicly backed him and he stayed at the club. During the 1999–2000 season, there was a talk of a transfer to Juventus in Italy, but this never happened.