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In April 2007, he and wife Victoria bought an $18.2 million home on San Ysidro Drive in Beverly Hills.[80]

Beckham's contract with LA Galaxy took effect on 11 July, and on 13 July, the famous Englishman was officially unveiled as a Galaxy player at the Home Depot Center to much fanfare and world media interest in front of more than 5,000 gathered fans and some 700 accredited media members.[81] Beckham chose to wear number 23. It was announced that Galaxy jersey sales had already reached a record figure of over 250,000 prior to this formal introduction.[82]

In parallel, Beckham's handlers at 19 Entertainment succeeded in putting together an unprecedented US media rollout designed to expand his carefully crafted personal brand in America. He made the cover of Sports Illustrated, a few weeks earlier Adidas launched the extensive 13-part ad campaign "Fútbol meets Football" starring Beckham and NFL running back Reggie Bush, and W magazine published a racy photo spread featuring David and wife Victoria. Meanwhile, ESPN sports network was running "Hello, Goodbye" promotional campaign and it also agreed to air David Beckham: New Beginnings documentary produced by 19 Entertainment before the friendly match versus Chelsea, which was expected to be Beckham's American debut. In addition to popularizing soccer, Beckham's arrival was used as platform for entertainment industry endeavours. Since both Beckham's and his wife's often overlapping careers were handled by 19 Entertainment that's owned by Simon Fuller, who in turn has a business relationship with the Creative Artists Agency (CAA), one of Hollywood's most powerful talent agencies, it was important also for CAA that the Beckhams made as big a splash as possible upon their arrival in the United States. On July 16, CAA had hosted a welcoming bash for David at its new eight-storey, $400 million headquarters in Century City with CAA employees reportedly instructed beforehand to line the staircase and clap for Beckham upon his arrival.[83] That night Victoria's reality show prime-time special Victoria Beckham: Coming to America aired on NBC, drawing terrible reviews in the American press and poor US viewership ratings.[84]


David Beckham became the Los Angeles Galaxy captain immediately upon joining the teamOn Saturday afternoon, 21 July, despite still nursing the injured left ankle that he picked up a month earlier during the final match of La Liga's season, Beckham made his Galaxy debut, coming on for Alan Gordon in the 78th minute of a 0–1 friendly loss to Chelsea as part of the World Series of Soccer.[85] With a capacity crowd, along with a long Hollywood celebrity list featuring Tom Cruise, Katie Holmes, Eva Longoria Parker, Mary-Kate Olsen, governor Arnold Schwarzenegger, Jennifer Love-Hewitt, Alicia Silverstone and Drew Carey among others, present at the Home Depot Center, the match was broadcast live on ESPN's main network. However, the proceedings on the field of play completely took a back seat to the Beckham spectacle, and despite the presence of worldwide football stars Andriy Shevchenko, Didier Drogba, Michael Ballack, Frank Lampard, and John Terry, the US television cameras were firmly focused on Beckham who spent most of the match on the bench. The match's added time featured a scare for already injured Beckham when he got tackled by Steve Sidwell whose cleats struck Beckham's right foot, sending him airborne before he crumpled hard to the ground. Though the existing injury wasn't aggravated too much, Beckham's recovery process was set back by about a week. ESPN's presentation of Beckham's debut earned a 1.0 TV rating, meaning it was seen in an average of 947,000 television homes in the US - a disappointing figure given the national media buzz and two weeks of constant promotion by ESPN. For comparison ESPN2's weekly MLS broadcasts on Thursdays drew a consistent 0.2 rating on virtually no promotion while Freddy Adu's MLS debut televised on ABC back in 2004 earned a 1.3 rating.[80] As far as sporting events that were televised that weekend in the United States, Beckham's much publicized debut drew less TV viewers than British Open golf tournament, a regular-season national baseball game, and even the Indy Racing League's Honda 200 motor race.[80]